The electric pickup market has been dominated by hype, bold designs, and promises of futuristic capability. In the United States, the Tesla Cybertruck has generated endless conversation, both for its unconventional styling and ambitious specifications. But now, from China, comes a new competitor that has already started turning heads abroad—the Deepal E07 Multitruck. With its official arrival into the Australian market and expansion plans in motion, the E07 is being positioned as a global contender. While the spotlight is currently on Australia, the implications for the American market are clear: another disruptive force is preparing to challenge Tesla, Rivian, Ford, and Chevrolet in the battle for electric truck dominance.
The Deepal E07 Multitruck takes a different approach compared to the Cybertruck’s radical angular design. Instead of chasing shock value, it embraces a more modern but approachable truck aesthetic, blending ruggedness with sleek EV styling cues. This balance makes it appealing to buyers who want futuristic technology without sacrificing the familiar identity of a pickup. Its proportions, stance, and cargo capabilities signal practicality first, while still carrying the innovation and efficiency that EV buyers demand. In many ways, it is designed to bridge the gap between traditional truck enthusiasts and the next generation of eco-conscious consumers.
Performance and versatility are central to Deepal’s pitch. The E07 is expected to feature multiple drivetrain options, generous towing capacity, and a driving range that competes with or even surpasses some American EV trucks. The emphasis is on flexibility: a vehicle that can be used for work, adventure, and daily life without compromise. Chinese automakers have become increasingly competitive in battery technology, and the Deepal brand is leveraging this strength to offer efficiency, durability, and fast-charging compatibility. For U.S. buyers who demand long range and reliable infrastructure, the E07 could emerge as a serious rival once it crosses international shores.
The interior of the E07 demonstrates how Chinese EV brands are quickly catching up with, and in some cases outpacing, established players. Spacious, high-tech, and comfort-focused, the cabin integrates large digital displays, advanced infotainment systems, and connectivity features that appeal to both professionals and families. Smart storage solutions and modular seating highlight its multitruck identity, making it more than just a hauler—it’s a lifestyle platform. This resonates strongly with U.S. consumers who use their trucks not only for work but also as mobile offices, road trip companions, and even substitutes for SUVs.
In terms of positioning, the Deepal E07 Multitruck is noteworthy because it is already making an impression in Australia, a market known for its love of durable utility vehicles. By taking on established truck culture in such a competitive environment, Deepal is testing its global appeal and demonstrating confidence that its product can stand tall against iconic brands. For Americans, the message is simple: if it can win over Aussies who live and breathe pickup culture, it has a fighting chance to carve out space in the United States.
The obvious comparison is with Tesla’s Cybertruck, but the E07 also indirectly challenges the Ford F-150 Lightning, Chevrolet Silverado EV, and Rivian R1T. Each of these American models has leaned into a different identity—Ford on heritage, Rivian on adventure, Tesla on futuristic boldness. Deepal positions itself as a middle ground, offering futuristic technology with practical truck DNA. This approach could be attractive to U.S. buyers who feel torn between tradition and innovation, those who want an EV but still see themselves first and foremost as truck owners.
Affordability will likely play a key role in its competitive edge. Chinese EV manufacturers are known for undercutting rivals on price while still delivering strong performance and technology. If the E07 arrives in the United States at a lower entry cost than the Cybertruck or Rivian, it could immediately capture attention from cost-conscious buyers eager to join the EV transition without paying a premium.
The arrival of the Deepal E07 Multitruck signals more than just another option in the electric truck market—it reflects the growing globalization of EV competition. American consumers are no longer limited to domestic choices. Instead, the stage is becoming international, where Chinese brands are stepping in with bold offerings designed to challenge U.S. automakers on their own turf. This shift raises the stakes, forcing every player to innovate faster, offer better range, and rethink what it means to build the “ideal truck” for modern buyers.
Final Thoughts
The Deepal E07 Multitruck might be new to international audiences, but it is already making waves in regions where pickup culture is deeply entrenched. For the U.S. market, its potential arrival represents a fascinating new chapter. With its combination of practicality, advanced technology, and competitive positioning, it could provide an alternative for those not fully sold on Tesla’s radical design or the high price tags of American EV trucks. As the electric pickup landscape continues to evolve, the E07 could be one of the first Chinese vehicles to truly shake up American driveways and challenge the familiar dominance of domestic brands.